Course curriculum

  • 1

    Introduction to Copywriting

    • The Copywriting Process
  • 2

    Crafting Compelling Headlines

    • Testing and Tweaking Headlines
  • 3

    Engaging the Audience

    • Crafting Relatable Content
  • 4

    Calls to Action

    • Placement and Design of CTAs
  • 5

    Evaluating and Improving Your Copy

    • Iterative Improvement Strategies